Lectures
Below are the lecture files for this course (in PDF format):
- Lecture 1: Introduction
- Lecture 2: Business Founding Dilemmas
- Lecture 3: Market Segmentation and Research
- Lecture 4: Business Models and Pricing Frameworks
- Lecture 5: Lifetime Value (LTV)
- Lecture 6: Cost of Customer Acquisition (CoCA)
- Lecture 7: Financial Intelligence Part1
- Lecture 7: Financial Intelligence Part2
- Lecture 9: Business Plan and Pitch Deck
- To be completed...